When you carry out your research look for something that is relevant. Relevancy is all important because you are answering someone’s problem or query. It will be totally useless to you and the visitor if you have chosen a loosely related keyword that doesn’t answer your visitor’s problem or query. It is true also that you are bound to have some visitors who really don’t know what they are looking for but in general treat your potential visitors as knowing what they are looking for.

This then raises the question of how to know what you are looking for. In truth, 40 to 50 per cent of the searches carried out via search engines, directories and ad sites are brand new and can’t be easily estimated. You can estimate the other 50 per cent and there are many tools to do this with. Google have their own tool as do many other sites and search engines. Use a variety of tools to learn about visitor behaviours such as what is being searched for and what is being bought. The more research you do to find a good keyword in a narrow niche with low competition and relevancy to what you are offering the better.

Then make sure you don’t over use or abuse it as the search engines don’t like it. You will also want to ensure that you don’t use too many other words or phrases on your own article, blog or webpage with your actual intended keyword as it confuses the spiders and bots. Don’t worry about how this all works as it won’t help to understand the criteria required. It is changed frequently to prevent spammers and illegal or illicit material and websites.

Assumptions are made on how often you use keywords. When we first started out we were told a variety of different approaches but if you settle for having your keyword every 100 to 250 words, using it with relevancy, optimise your page or website and try to use it in your first and last sentence it will be a good start.

As a footnote, there are no guarantees on your results as it really depends on what you have chosen to offer, how much competition there is and whether you are in a broad or narrow niche. But you should not worry, you should enjoy what you are doing and you will learn as you go along as there are a lot of people who can help you, including us. Doing this exercise should be fun and help you with building your offer.

Visit livinglife4u to find out more about you can build your online presence or contact us to learn more about how to use keywords.

If you submit your site correctly to the search engines you will usually receive a page rank of PR0 translated as ‘page rank zero’ and shown as 0/10 which is the lowest ranking. The highest being PR10 is equal to 10/10. An acceptable PR would be 3/10 or higher and few websites are above 8/10. Google itself ranks 8/10 and you can install google’s toolbar in your internet explorer or firefox browser to check this out. Show Google.com in your browser and look at the toolbar you installed. There is a little bar showing some green with a small bit of white. Roll your mouse over it or click the arrow next to it and you will see Google’s page rank.

If you are in a broad niche the search engine ranking of your landing page(s) is likely to change regularly regardless of your PR ranking given. Sites that don’t have a high PR can still have a search engine ranking that puts them on the first page for certain phrases and keywords. This is determined by a combination of keywords, the usefulness of the content and what you and your competition are doing. Of course it also depends on the search that is being carried out. Keywords are really searches by people looking for a solution or product. It is well known amongst internet businesses that around 40% of the searches made are brand new phrases or keywords that have never been used before. If your keywords, content or product are only loosely related you may not be providing an effective solution. If you have achieved a high search engine ranking with this method your site is very likely to lose its position. The purpose of using specific keywords enables you to target the market you need to reach. It would be difficult for example to compete in the broad niche ‘shoes’ but if you have a specific brand of in demand ‘tap dancing shoes’ within a niche market that is low in competition what would your keywords be?

Choosing an untapped niche isn’t quite as easy as it used to be but if you do your keyword research diligently you’ll find that you can receive a good enough search engine ranking and have a profitable site even before you are given a page rank.

The best way to deal with this ever changing concept is to go for a narrow niche and highly target your visitors so that they can see you are solving their problem. Choose keywords that will put your site in front of the people you want to visit your site and use all of the marketing methods to achieve a good search engine ranking. Ensure your content is useful to the visitor, that your keywords are used appropriately and not seen to be overused and classed as spam.

You don’t have to be on the first page or highly ranked to have a profitable site. People are often searching for something new when they are using search engines. So, your site will very likely get visitors even if it is on page 2 or 3. It is all about getting a piece of the niche as opposed to cornering the niche.

And lastly, use every legitimate way to market your business as not even the top gurus know how Google decides on page rank and search engine ranking. Learning them and putting them into action is the way to grow your online presence and put what you have in front of the right people. It is totally within the realms of possibility to have a profitable business in a small niche even with a low search engine ranking.

Contact me or visit www.sear1ngmarketingltd.com for further information.

It is very likely that there are hundreds, possibly thousands, of entrepreneurs trying to make an online income using internet marketing strategies what never gets explained is how to pull it all together.

Learning the basic ways to increase website traffic is the ground level. For example if you’re reading this blog, then you know that this is one of those strategies. In internet marketing it is possible to choose a niche and just make money blogging. This can work really well if you’re in a narrow niche. If you’re internet marketing to a highly competitive niche, you’ll have your work cut out for you but it is doable. You will need to use other internet marketing strategies. Use them anyway as they won’t do your business any harm whatsoever and you’ll learn just how to compete in other markets.

All you are really after is a piece of the business as you will have to handle the orders and enquiries that come your way.

Remembering that you are trying to earn money in internet marketing is important so you want to concentrate on finding your corner of the market and get them to your site. There are some simple easy free ways to increase website traffic such as having your own blog, using social networking and other media placement.

You may think that you can’t write on blogs and so forth but let me tell you, I was one of the world’s blog/form and article phobic people around. I really didn’t want to come out into the open and let people find the real me. But I accepted this change when I realised that there were people out there who were just like me doing this.

People want to know that they are working with real people and the day of the underground internet marketer is likely to come to an end. The ability to learn and adapt is the one that ensures success. If you face your fears and jump on the band wagon of social networking, media and blogs you really will boost your business and increase website traffic. Click here to find out more about ways to increase website traffic.

Many internet businesses have potential if you know how to do internet marketing. Real overnight success can happen to people who really just get in there do their internet marketing. So what are the secrets to getting started in internet business and earn money.

Often people get stuck on getting websites and finding products. It is important to have a working website but the marketing is what will earn money.

Stay focused on what will earn you money and only spend the absolutely necessary amount of time on the design of your landing page. Split 50 per cent of your time between research, design and website set up and spend the other 50 on actual marketing.

Before going any further it seems that there are so many people who really think that they can throw up a website and become an instant millionaire. You’ll hear this time and time again, the “if you build it they will come” approach to the internet doesn’t work. Marketing what you have to a target market is what works. This being said your chances of success increase if you have identified a vacant niche and have a product to fill it that no-one else has.

Getting started in internet business and learning the internet marketing strategies should be a number one priority. Digging around for internet marketing strategies will take a bit of time and money. The speed at which you’re able to implement the marketing strategies once you have everything in place will be your route to success and enable you to go about getting started in internet business and earn money for real.

Many mentors will tell you that you can sell anything if you have the marketing in place. However, there does need to be a gap to fill. Internet business is unique in that there has to be a demand for something in the first place. In conventional business, you have to find ways to persuade the market to consider your product, even if they haven’t been looking for it. In internet business the entrepreneur looks for the market demand and then aims to match it with something that will satisfy that demand.

How do you do it if you don’t feel you have the skills and no product to sell? Easy, you learn. There are numerous turnkey, affiliate programs and affiliate sites for products. Let’s assume for one moment that you have no skills and no product. Does what you pay for a program have any bearing on what kind of home based business you can do? Yes and no.

Every program that I have ever tested out does not tell you what you are going to receive for your money up front. To gain access to the higher level training you often have to sign up to or buy something. This may seem unfair if you are looking for freebies and why is it this way.

Internet marketing gurus who are earning millions per year have taken their time and their money and put it into their businesses. Whenever you see a new strategy or program, it is because one of these guys has done all of the leg work for you. So, if you get a website, some marketing tips with maybe some coaching thrown in you are being given the same opportunity the easy way.

Even with all of this help, getting started in internet business to earn money may still seem costly to you. In reality, if you spent a few hundred pounds or dollars you are being given the opportunity on a plate to build your own business in your own time.

How do you go about getting started in internet business? First, pay for and join a program that allows you to earn while you learn the business. Make sure it is one where you can get learning materials, tools and support; second, find a mentor who can steer you in the right direction - you’ll probably have to pay for some coaching or training but this is worth doing; thirdly, and the most difficult, you can go it alone and try to find free information.

There are lots of programs available, you can contact me to discuss them further or you can click here for a partner program to learn about legitimately getting started in internet business and earn money.

It is important to get over the fear of being identified on the internet as who you really are. Many gurus use aliases without any contact details. A bit of free advice here, don’t go anywhere near anyone who doesn’t want you to know who they are. This is not ethical internet business and in fact, search engines and directories don’t like it if they don’t see web pages that display them. If you do any kind of business, on or offline, this is an important element. Top companies who have websites openly display their key employees profiles.

So, how does this apply to the work at home individual running a small home based business on the internet? Firstly, having a website is important, even if this is not going to be where you’ll be directly making money. It is extremely easy to put up a website as domain names can be purchased very cheaply and there are various free hosting options for small websites available. Secondly, you do not need any technical skills as long as you can copy and learn where to paste you can do it yourself. Free software is available for simple site building and you can find free templates all over the place but site building can be contracted out for a reasonable price. As most of my colleagues and I work at home in small home based businesses, we’ve found that this can make a big difference to the success of your business. If you’d like to find out more about how to make money if you work at home in a home based business, and what the top business options are available for you in your circumstances, contact Margarette Searing of Sear1ng Marketing Limited by email at margarettesearing@sear1ngmarketingltd.com